Focus Forward is a company built
by veterans specializing in providing
results-driven RIA services.
Founded in 2021 by Dena Froiland and Tim Regan, our services are
designed to help you move from being stuck in the back office to focusing
your time where it will have the greatest impact.
Focus Forward empowers financial advice teams to increase economic
success, enhance client experiences, and grow exponentially by using
our core competency of operational excellence.
Our Leadership Team
Dena Froiland
A 25-year veteran in financial services, Dena is a change agent who transforms wealth management businesses. From large corporations to independent financial professionals, Dena has helped firms clarify their vision, create a unique strategy, and build operating models to support their success.
Before founding Focus Forward, Dena held previous executive roles at both Ameriprise and Thrivent Financial. Dena is also the founder of the Nellie DeJager Foundation, supporting the needs of kids living in challenging situations in rural MN.
Tim Regan, CFP, ChFC
Tim brings nearly 30 years of experience as a financial advisor to Focus Forward. He’s walked in your shoes and knows the path to follow to build a firm that scales around you. As the founder of PrairieView Wealth Partners, an independent RIA, Tim has successfully navigated the demands of client service and operational excellence.
Tim is also the host of The Retirement Readiness Podcast and an active member of his community, holding board positions at Grace Christian Academy and Smith Senior Living.
Let’s Build Together.
Start your journey towards operational excellence and a new era of business growth.
Get in touch today to learn how our services for RIA firms can unlock your firm’s full potential.